MAXINE TALKS ALL U SAY

Interviewed by Culture Coast Talks editor Daniel John. Interview transcripts might have been edited for length and clarity.

What is ‘All U Say’ about?

'All U Say' is a song about a relationship on the verge of breaking due to poor communication. The title comes from a pivotal moment in the story when both partners repeatedly just say, “It’s alright,” choosing to ignore their issues rather than addressing them. Despite the tension, there’s an undeniable love and strength in their connection, reflected in the strength between the male and female vocals. The lyrics stem from a personal experience that inspired me. Then when Nicco Sanchez, my co-writer and producer, played me the demo, I immediately knew its anthemic energy was the perfect match for this story.

Nicco Sanchez, whom with you also collaborated with on the ‘Attached’ EP, and also ‘Heartbreaker’ before that, if I'm not mistaken. How did you two first start creating music together?

Nicco Sanchez and I met at Berklee College of Music and quickly discovered a natural collaboration, and have worked on multiple records together. Our shared love for eighties music and modern pop that draws from it, with influences like the Jonas Brothers, Justin Bieber, and producers Jon Bellion and Tenroc, helped shape our creativity. Beyond our musical tastes, we also share a background in piano and grew up in the same area. In December 2022, we wrote our first song together, and since then, our time in the studio has flowed and we can complete songs within a single session. Our strengths complement each other, as Nicco brings incredible production skills and melody instincts, while I focus on lyrics, concepts, and melody as well. Together, we create something special, working through every aspect of the production to ensure it resonates with both of us.

How early did you know you wanted to make music?

I’ve always known I was destined for the music world. Ever since I could walk, I was putting on shows for my family, hairbrush in hand as a microphone. I started piano lessons at six and voice lessons at seven, quickly finding my way to the stage through musical theater and choir. I loved performing, arranging music for my groups, and immersing myself in every opportunity to be creative. At seven I wrote my first song after moving houses, a moment of change and big emotions that led me to express myself through lyrics and melody. Sixteen years later, songwriting is still my way of processing feelings, but it has become so much more. I want to share my story with the world, connect with those who relate to my experiences, and inspire others through my music. Whether people sing along at the top of their lungs, dance to my songs, or find comfort in the lyrics, I want my music to be an outlet for them. Since starting this journey at six years old, I’ve been working toward my dream of becoming an artist and touring the world. Now, living in LA, I am fully committed to making that dream a reality.

Your taste in music crosses many genres?

I'm always eager to try new things, especially within music, so it helps that my love spans across multiple genres. While pop will always be my favorite I am also deeply inspired by rock, country, EDM and RnB. I believe that every story I tell goes with its own unique sound and style, so I let the music reflect the emotions behind it. Throughout different phases of my life, my listening habits evolve, and it subconsciously influences how I write. No matter where my sound takes me, one thing remains constant, I stay true to myself, sharing my inner thoughts and stories. My songs will always carry the signature elements of my artistry, my voice, harmonies, riffs, and either they will make you dance or dive deep into your emotions. I also love blending contrasts, like pairing sad lyrics with upbeat productions, it helps me process emotions in an uplifting way. At the end of the day, if my chorus gets stuck in your head, I know I’ve done my job.

Musical theatre, which is one of the things you did early, is an outlet where you would embody more of a character. Someone else’s story. Do you believe there was a kind of safety net in that early on?

Growing up, I performed in musical theater for twelve years, which greatly shaped my confidence and stage presence. However, with every show, I found myself stepping into different characters, trying to mimic the voices of the original recordings. Over time, I started to resent my own voice because it didn’t sound “exactly like someone else’s.” I also struggled with the feeling of performing as someone I wasn’t and sharing stories that weren’t my own. Eventually, I realized I wanted to cultivate my own voice and tell my own stories. I had so much to say, and songwriting became my way of expressing the parts of myself I wanted to share with the world. Embracing my true voice brought a new sense of freedom, and performing as myself became very fulfilling. As an extrovert, I thrive on connecting with an audience, not just through my music but through the energy of the moment. Being able to speak my truth and share my thoughts with a crowd is a privilege, and I hope to use that platform to support and inspire those who listen.

With all the stage experience you have I would think any excuse to get up there is a good one. And just having passed the one year anniversary of your first EP, you don’t even have to have one. Have you gotten to celebrate your music together with a live audience recently?

Performing is my first love, nothing compares to the feeling of singing live. Show days are the absolute best, I get to share my thoughts and emotions with an audience, and every moment on stage feels electric. But beyond the performance itself, I truly love the process. Rehearsing, connecting with my accompanists, and creating something magical together through music is an indescribable experience. Recently, I had my first show in Los Angeles at Bar Lubitsch in West Hollywood. I played an acoustic set on a bill along with two other incredibly talented artists. I performed five of my released songs, a cover of a song that inspired my songwriting, and a brand-new original that no one had heard before. It was, without a doubt, the best night I’ve had in LA so far, the love and support from my friends and audience made it unforgettable. Before that, my last show had been in Boston, so stepping onto a stage again felt exhilarating. Being on stage as myself sharing my music, my voice, and my story is exciting. I'm grateful to use my voice in a meaningful way, connecting with others and sharing my truth with the world.

Whether things already set in motion or hopes for what is to come, how is this year shaping up for you?

I never feel like my work is done, there’s always something more to strive for, and especially in music, new goals constantly emerge. As I continue learning and navigating the industry, I’m always inspired to explore new genres, perform in new places, and refine my craft. After I released my EP last year, I knew it was just the continuation of my releasing journey. I’m always writing and recording, constantly working on the next project while putting the finishing touches on the last one. Music is my passion, and every day I find new words, melodies, and stories I want to share with the world. I’m incredibly grateful to create every day and collaborate with such talented musicians. I wouldn’t be where I am today in music without the people who have contributed to my songs, my growth, and my performances. This year, I’m especially excited to release new music with a fresh, unique sound and bring those songs to life on stage.